What Is Your 2013 Marketing Campaign Missing?
Business cards were once a traditional way for communication between commerce and consumer. It provided a way to get companies noticed. Since then, the business world has evolved. The economy that was once based on supply and demand has developed into an economy of abundance and endless choice. The audience is demanding, now more than ever, and wants their information served on a silver platter and someone is willing to provide just that.
Consider the business magnet your silver platter. Business card magnets bridge the gap between brand and business through innovation. Visibility, usefulness, and economical design are several benefits the promotional magnet provides for your modern marketing campaign.
The aim of any promotion is to increase consumers' interest in your brand. Your business cards should be an extension of this philosophy and incorporated into the promotional strategy. Business card magnets make this goal possible. Consumers will never immediately drop a promotional magnet into a desk drawer, stash it on a shelf, or worse, file it straight into the trash can. Instead, the magnet will be hung on the nearest refrigerator, desk filing cabinet, etc. People perceive magnets as a special, useful gift. The value of using business magnets results in your contact information being kept around and viewed numerous more times than the traditional business card.
It's a general fact that people will always use tools that are useful to them. Business card magnets add usefulness to the recipient other than solely providing your contact information. A magnet will be used by everyone whether it's in the office or at home to keep important documents in sight and top of mind. Not only will the intended document be viewed, your brand will be viewed and kept top of mind as well.
The bottom line is business card magnets are gaining popularity because they work! Magnets are economical to give away and are useful enough to get results. Business magnets are a great way to give businesses, large and small, the competitive advantage needed in today's economy.
You need to take your 2013 marketing to the next level in order to captivate and connect with their innovative and time starved audience. The business card magnet provides just that they are looking for. Information served to them in an appealing and efficient way.
