September 10th, 2018
With almost 20 million
students in college, the workforce becomes quite a competitive market. How are
you going to attract these young, bright, enthusiastic minds into coming to
work for you? The difference maker when presenting your company’s identity can
come down to having modern and useful promo products. Speaking as a current
college student, and young adult soon to enter the workforce, I c …
By Brandtly Schreiber
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August 12th, 2014
In business, customer attraction and loyalty is all about your level of brand magnetism. How strongly are consumers attracted to your company’s brand, and do they stick around once they buy something or use your service? It takes a lot of repetition for a company to catch the attention of a new prospect. One way to cost-effectively get your company’s name and tagline out in front of potent …
By Travis Shafer
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August 8th, 2014
If you are a sports fan, you have seen them at games, used them yourself or heard them when the crowd went wild. Those silly looking inflated plastic batons make a lot of noise. Called "thunder sticks" due to the noise they make, these noise-makers have become popular cheering aids at professional, college and high school sporting events. They have had many names since their inception--bam bam sti …
By Travis Shafer
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July 28th, 2014
Fantasy sports, particularly fantasy football, continues to grow in popularity. For all those that criticize people for playing, more and more men--and women--play every year. Even though millions of people play fantasy football at work, much to their employers' dismay, few have compared to building their team to building a successful business. Yet, there are numerous similarities to creating winn …
By Travis Shafer
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July 24th, 2014
If you are looking for the best way to promote your company or organization to the public, it is clear that promotional giveaways have a significant impact. According to the Incomm Center for Trade Show Research and Sales Training, event attendees are 52 percent more likely to stop by your exhibit if you have appealing promotional items to give them. The secret to getting your money's worth out of …
By Travis Shafer
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July 17th, 2014
Short of placing a massive sign that screams "YA GOTTA SEE THIS!" next to your booth, how do tradeshow pros direct tons of traffic to their booths? Why does one booth always seem to attract crowds like it was a magnet and people were made of iron? What are the 5 top secrets to tradeshow success?1. Open Your Booth Weeks Before the Tradeshow BeginsA month (or even two) before the tradeshow opens, wh …
By Travis Shafer
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June 24th, 2014
Is there any item of clothing more familiar and comfortable than the t shirt? In the past three or four decades, the tee shirt has become more than something to wear to work in the yard, but is an important piece of everyday apparel. Over the years, you have probably had a few shirts that stand out in your mind””shirts that you will never forget. Check out these 10 unforgettable shirts””in …
By Travis Shafer
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June 24th, 2014
The idea of passing out logoed t shirts, mugs, pens and other products is not a new concept. However, this is and continues to be a great boost to many firm’s overall marketing plan. But ,why is this? The main reasons for the continued success of this marketing strategy may surprise you! Look at some of today’s most popular giveaways and see why these items in particular are so effective.Draws …
By Travis Shafer
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June 18th, 2014
Whether your company is small or large, a good marketing plan is vital to achieving the highest level of success. One important part of many plans is the purchase and use of promotional products. Pens, cups, t-shirts, and other products seem like great ways to promote your firm, but what do you know about these items? This promotional product quiz will help you learn more about these and decide th …
By Travis Shafer
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June 4th, 2014
More and more people are making an effort to do business with environmentally responsible companies. Show your clients that you care about them and the planet through the promotional items you choose.
Ditch Disposables
When you are putting together gift and promotional packages, assess what disposable items could be replaced with more durable, reusable goods. For instance, instead of disposabl …
By Travis Shafer
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