The Mighty Magnet

A promotional magnet is about far more than simply sticking around in the literal sense. When you put your brand on custom promo magnets, you open your customers up to the idea of having you in their life in a subtle but very powerful way. It is hard to deny magnets, and sometimes the sheer usefulness of magnet shapes, are a great way to subtly convey the message you want without having to say a word in any other way. The power to reach your potential customers and turn them into actualized customers is a mighty thing, and custom magnets can help you with that.

Circle magnets have a lot of uses. It can help people who open a lot of cans to harmlessly and efficiently deal with the lids. It can help people who hang up a lot of children's artwork on their refrigerator to make it an easy process for the person to keep up an entire art gallery's worth of work. With so much that they want to admire up there, your message is certain to make a slight but deep impact on them. This kind of subtle but ubiquitous reach is what you want to achieve in your marketing, and magnets are great for this.

Refrigerator magnets are great in that they turn a bare refrigerator into a personal collection of interests that those online picture collection sites are probably modeled after is what makes it such a powerful tool in your marketing toolbox. With so much marketing power in such a small package, putting your business card, special dates and other important parts of your marketing effort on a magnet is a great use of space and a portion of your marketing budget. With this much reach in such a small space, it may be the best use of a few square inches ever.

Of course, magnets aren't everything. The call to action has to be something easy and concrete. A phone number is usually the easiest way to get a lead on who's seen your magnet for a year or two to contact you and get the ball rolling. By the time this happens, the person may not even consciously know why they thought to call you. But having your information available and in a handy spot has undoubtedly made a significant difference, even if you doubt the subconscious power of magnetic save the date keepsakes and what they can do to help grow your business.

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