February 18th, 2014
Promotional products are no good if they are immediately thrown away or if they sit in a drawer, unused. To have the best impact, pick items that will see daily use. In both business to business and retail organizations, you can't go wrong with a promotional koozie. There are options available at every price-point to fit your company's image and your budget.Make a Splash with Novelty ShapesDon't t …
By Travis Shafer
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February 11th, 2014
Branding your business is a big part of marketing. However, what exactly does this mean? Put simply, your brand is the promise you give a customer””the overall theme of your business in a simple, easy-to-digest package. A brand can be similar but at the same time vastly different. The “brand” McDonalds has developed is fun, tasty fast food while the brand that Subway has developed is als …
By Travis Shafer
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January 28th, 2014
Senior management and marketing gurus have debated the subject of the best components of a winning product strategy forever. While achieving a consensus and agreement on the most effective marketing strategy typically proves challenging, often the most cost-effective option is using valuable promotional products.Today there are many cost- and marketing-effective options for businesses large and sm …
By Travis Shafer
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January 22nd, 2014
How did your small business do in 2013?Your business could do better in 2014 if you utilize the technique of sending promotional products to potential customers more effectively and learn the best ways of utilizing other ways to generate new business.As the owner of a small business and or a marketing buyer, you probably already know that a marketing plan that includes sending gifts to prospective …
By Travis Shafer
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January 20th, 2014
When choosing promotional items to give to clients, calendars are a popular choice. A monthly calendar, desk calendar or planner is an item that, in most cases, is used daily, giving your brand high exposure. Learn a little more about this popular business gift:One of the many advantages of adding these items to your marketing mix is the low-cost exposure you get to new potential customers. Sevent …
By Travis Shafer
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January 10th, 2014
Depending on your industry and customer base, your most popular promotional products of 2013 may be different from other companies. Apparel is always a winner. From T-shirts to baseball hats to hoodies to polos, wearables with your business logo emblazoned thereon are always popular.If your customer base is younger people, promotional items including T-shirts, hats and sweatshirts will be treasure …
By Travis Shafer
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