6 Ways to Make Your Business Magnets Better Than Your Competitors

Producing a promotional magnet for your business seems like a simple task. But there’s a lot that goes into designing the perfect magnet for promotional purposes””and a lot that goes into using them the right way.

Add a Useful Element to Your Business Magnets

You shouldn’t create a magnet which features nothing more than your company’s logo. It doesn’t offer any value to your potential customers. Add a useful element””a calendar, an interest rate calculator, a list of common flu symptoms, or something else relevant to your industry. Make it something of value so your prospects will keep it around and display it prominently.

Always Make Your Logo Prominent

Of course, the primary goal behind a promotional magnet is to keep your business top-of-mind for your target audience. It’s for this reason that your logo should be predominantly placed on a promotional magnet, but don’t let it overshadow the value offered. Try to strike a balance. Don’t discard the value of your logo””it’s creating brand recognition.

Use Promotional Magnets in Place of Business Cards

The best feature of promotional magnets is that they’re not as readily tossed away as a standard business card. Offering a magnet is a way to make sure that your name and contact information stay at your potential clients’ fingertips””while your competitors may be in file 13. That means that your contact information should be clearly accessible on the magnet so that prospects can quickly locate your information and reach out when they need you.

Use Strong, Ample-Sized Magnets

Think about the images you see in your head when you imagine a parent’s refrigerator at home, or even a professional’s filing cabinet at work. Most likely, you’re imagining photos of children and family, drawings made by children or important documents attached with a magnett. If you’ve ever tried to use a magnet to hold up a document, you understand the importance of a powerful magnet.

Make sure your promotional magnets are ample enough that they can withstand this type of strain. A magnet which leaves papers falling to the floor will almost certainly be tossed in the trash before long.

Send Your Promotional Magnets in the Mail

Magnets are a great marketing tool, and they have a larger impact in the mail than standard promotional direct mail. That’s because consumers feel something thicker and heavier than standard mail. When they open it out of curiosity, they find a magnet””and most consumers won’t throw them away.

Think Outside the Box: Creativity Wins the Race

Magnets are affordable to produce, and the beauty is that they can be as creative as your mind permits. Whatever you envision, it could be possible to produce in magnet form. Think a house-shaped magnet for a real estate agent, a fruit-shaped magnet for a nutritional consultant or grocery chain, or a magnet printed with one of your most innovative designs for a graphic design firm.

Promotional magnets can be an effective marketing tool. Magnets allow companies to be as creative as they need to and offer the added benefit of increased value for consumers.

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Sources:
http://www.inc.com/brian-halligan/modern-marketing-how-to-turn-your-company-into-a-magnet.html
http://plazecamp.com/2012/02/effective-promotional-magnet-business.html
http://bloggingmagnets.com/why-use-promotional-magnets/